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Minehead Maritime Mile

Posted on June 14th, by admin in Case Study, Heritage apps, Tales and musings. No Comments

Discover Hidden Treasure

Visitors to Minehead who have downloaded the Minehead Maritime Mile app can unlock bonus content as they walk along the mile-long seafront. 3D models of some of Minehead’s iconic maritime history are brought to life with Augmented Reality, and archive videos reveal how Minehead used to look in yesteryear.

The App also features a quiz, with a prize for those who complete it, and souvenir selfie frames to share with friends, family and followers.

“Working with Dan from Audio Trails has been a pleasure. The Minehead Maritime Mile Trail App has exceeded expectations! … we are delighted with all features especially the augmented reality, it offers more interaction and interest for visitors to Minehead.”

Nicki Maclean, Tourism & Economy Officer – Energy Infrastructure of Taunton Deane Borough Council and West Somerset Council

“The Maritime Mile showcases Minehead’s history and heritage and is … Read More »



Ayr Through The Ages app

Posted on February 2nd, by admin in Case Study, Heritage apps. No Comments

‘Ayr Through the Ages’ is a location-aware trail through Ayr’s rich and colourful past.

The trail leads you from the 13th to the 21st century, guiding you to 24 key locations and points of interest around the auld town. Learn about poet Robert Burns’ home town and the stories associated with him and other historical figures such as William Wallace. Whether you wish to spend all day exploring and listening or just have half an hour to spare, this app will help you find the nearest point of interest to your current location, and offer you glimpses into Auld Ayr.

Souvenir selfie

At some of the stops take a souvenir selfie and share it with friends, families and followers.

The next version of the app will include audio files to listen to at seven custom made benches that are being designed and installed by … Read More »



Best walking apps 2018

Posted on January 4th, by admin in Heritage apps, Tales and musings. No Comments

Looking for iOS and Android apps that will get you walking and exploring new places? Try out these five fabulous free apps:

1) This is Gower

 

Gower is the beautiful peninsula near Swansea in south Wales, and Britain’s first Area of Outstanding Natural Beauty. The app features 17 easy-to-follow trails varying in length and theme – from a quick visit to the remains of WW2 defences on Mumbles Hill, to a wild ramble out to Whiteford National Nature Reserve.

More info and download.

2) Discover Derbyshire & Peak District

The Peak District was the UK’s first National Park and its paths are some of the most walked across Britain. The 24 walks within this app aren’t the usual run of the mill honey pot trails. Use this app to discover hidden gems across the region.

More info and download.

3) Heart of Teesdale

What inspired local artists, such as Turner … Read More »



Can some visitors be beyond interpretation?

Posted on December 19th, by admin in interpretive planning, Tales and musings. No Comments

This month I decided to re-read Freeman Tilden’s seminal work “Interpreting Our Heritage”. All these years later it still underpins how we approach heritage interpretation. Yet, something occurred to me whilst I was reading the book, and it relates to audiences; more specifically those who come to a heritage site or museum to build on their extensive knowledge.

As interpreters we are encouraged to think of our target audiences as ‘window shoppers’ who are receptive to ‘learning’ if it captures their imagination. Tilden himself states, “To capitalise on this mood, even if it arises from pure curiosity of whim, is a challenge to the interpreter.” He adds, “The visitor is unlikely to respond unless what you have to tell, or show, touched his personal experience, thoughts, hopes, way of life, social position, or whatever else.”

This second quote suggests interpretation can appeal … Read More »



Native of web app?

Audio Trails boast a rich back catalogue of location-aware native apps for heritage sites and tourist attractions. They have now launched a web equivalent. Creative Director Dan Boys explains the pros and cons of both approaches.

When it comes to software, location-aware apps are what we (Audio Trails) specialise in. For us, a location-aware app uses location (via a potential combination of GPS, mobile connectivity, wifi and/or bluetooth beacons) to automatically alert the user to relevant digital content (text, images, audio, video) within the proximity of a device. It will also tell you how far away you are from other content. This content may refer to a place of interest, an event or a walking trail.

For many years we have been building native apps – designed specifically for iOS and Android devices – on behalf of local authorities, charities and communities. … Read More »