Audio Trails boast a rich back catalogue of location-aware native apps for heritage sites and tourist attractions. They have now launched a web equivalent. Creative Director Dan Boys explains the pros and cons of both approaches.
When it comes to software, location-aware apps are what we (Audio Trails) specialise in. For us, a location-aware app uses location (via a potential combination of GPS, mobile connectivity, wifi and/or bluetooth beacons) to automatically alert the user to relevant digital content (text, images, audio, video) within the proximity of a device. It will also tell you how far away you are from other content. This content may refer to a place of interest, an event or a walking trail.
For many years we have been building native apps – designed specifically for iOS and Android devices – on behalf of local authorities, charities and communities. … Read More »
Recent stats from a 2-year old project illustrate that Bluetooth interpretation still has a place, and reminds us to think carefully about how we cater for our visitors.
In 2010 we successfully applied for European Funding to develop a heritage trail around Clay Cross in Derbyshire. The outputs were an audio trail, iPhone app (the first on our ‘Welcome to’ software), a QR code trail and the installation of a Bluetooth and Wifi hub. Our aim was to offer a variety of media to appeal to a wide range of visitors.
We were keen to assess the effectiveness of Bluetooth hubs, as in theory they had the potential to offer visitors a simple way of accessing free content on their mobile phone when they arrive on site. Bear in mind this project was derived before mobile internet had really established itself. Bluetooth … Read More »
‘Welcome to Clay Cross’ brings the past to life.
As part of the regeneration scheme in Clay Cross we were commissioned to produce an audio trail that reveals the fascinating story of the town, told by local residents. We also worked with sculptor Peter Maris to interpret his sculptures depicting the history of the town.
The Clay Cross Audio Trail
Over-sized pepper pots and soap wrappers have played their part in shaping Clay Cross. This audio trail tells that story through 16 local residents who have seen their fair share of change over the years. During this 2 mile trail you will visit the town’s three former picture houses, the colliery rows and the rock from which the town takes its name, plus much more.
Some of the interviews were recorded as part of this project in 2010 and others date to the last century when … Read More »