The Canal & River Trust were impressed with the Montgomery Canal Smartphone Trail project we delivered and commissioned us to create a similar one that helps to communicate the heritage of the Burnley canal in a lively and accessible way to visitors.
Working with Audio Trails has been a great experience. Both Dan and Ruth have listened really carefully to us about the type of trail we want to create and who our target audience are. They’ve created for us a bespoke product that is interactive, informative and fun.
Emma Bartlet – Canal Communities Officer, Canal & River Trust.
The 6 kilometre section of the Leeds & Liverpool Canal through Burnley benefits from a strong 3G mobile signal. The use of small interpretation plaques with links to online digital content has enabled visitors to understand the rich heritage of the canal. Each plaque … Read More »
In our second ‘Evolution of the …’ blog we explore how the QR code has had a difficult entry into the public realm, and explore some golden rules for its successful deployment.
It’s fairly common knowledge that the humble QR code was the brainchild of a Toyota subsidiary that saw its potential to track vehicle parts around their car factory in the 1990s. But do you know what QR stands for? This is one of the questions I ask in during the icebreaker quiz we have devised to open our digital media workshops. Is the answer Quercus Robur, Quick Response, Quickly Read, Quirky Revolution or maybe Quite Ridiculous? All will be revealed later.
It took well over a decade before the QR code achieved widespread use, and during its short life in the mainstream it’s had a pretty rough ride. Some of … Read More »
Our latest article for the Association of Heritage Interpretation (AHI) member’s journal looks at how new technology serving the London Olympics is already finding its way into the heritage sector.
Imagine swiping a till with your credit card or mobile phone to make a payment without entering your pin. Imagine no longer, the technology is already here.
This is Near Field Technology (NFC) and London 2012 will be the first Olympic Games to embrace it. NFC allows UK shoppers to make pin-free purchases.
Although, a little slow to take off (just like internet shopping), Barclays, a host of high street retailers and an increasing number of smartphone companies have jumped on the bandwagon too. You’ve probably seen Usain Bolt in the Visa advert? That is contactless payment.
At this year’s London Olympics every sales terminal at the venue will allow “wave and pay” purchases. … Read More »
The Montgomery Canal brings wildlife right into the centre of Welshpool. We devised a smartphone trail on behalf of the Canal & River Trust (formerly British Waterways) to help the whole family make the most of this exciting waterway.
Ten waymark discs, printed with QR codes and embedded with NFC chips (the same technology used for contactless payment), can be found along the 1 mile stretch of canal. Each waymark links to a mobile optimised webpage with fascinating information, images and audio.
The downloadable PDF activity sheet ensures children are also kept entertained.
“Audio Trails worked on our trail, with short timescales imposed by funders. They rose to the challenge and provided more in the way of material than we initially asked for – seeing there was an opportunity to offer an illustrated children’s trail too. The project was handled well and to … Read More »
Our first project in Northern Ireland – The Lagan Valley Regional Park Heritage Audio Trail – takes you on a journey among local heritage and wildlife within the heart of Belfast and Lisburn. Following the Lagan towpath this 11 mile stretch of shared pathway follows the route of the Lagan Navigation which is made up of sections of man-made canal and the River Lagan.
The trail takes you back to when the horse drawn barges slowly travelled up and down the Lagan with their cargoes. Hear the stories of a time when the Lagan Navigation was a busy thoroughfare and the canal folk lived and worked along its banks.
Along the Canal towpath you will find 35 numbered audio trail markers. Each one displays a QR code that when scanned with a Smartphone sends an audio file direct to your phone. Each one … Read More »