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Montgomery Canal smartphone trail


Posted on July 14th, by admin in Activities, Case Study, QR/NFC, website. Comments Off on Montgomery Canal smartphone trail

Montgomery Canal smartphone trail

The Montgomery Canal brings wildlife right into the centre of Welshpool. We devised a smartphone trail on behalf of the Canal & River Trust (formerly British Waterways) to help the whole family make the most of this exciting waterway.

Ten waymark discs, printed with QR codes and embedded with NFC chips (the same technology used for contactless payment), can be found along the 1 mile stretch of canal. Each waymark links to a mobile optimised webpage with fascinating information, images and audio.

The downloadable PDF activity sheet ensures children are also kept entertained.

canalrivertrust.org.uk/montgomery-canal-trail

“Audio Trails worked  on our trail, with short timescales imposed by funders. They rose to the challenge and provided more in the way of material than we initially asked for – seeing there was an opportunity to offer an illustrated children’s trail too. The project was handled well and to time, within the original budget and all deliverables are to a very high quality. There has also been feedback and support from Audio Trails since the project finished, which has been very helpful as the technology is new to the Trust.”

Alex Ball, Development Manager, Canal & River Trust





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