Audio Trails boast a rich back catalogue of location-aware native apps for heritage sites and tourist attractions. They have now launched a web equivalent. Creative Director Dan Boys explains the pros and cons of both approaches.
When it comes to software, location-aware apps are what we (Audio Trails) specialise in. For us, a location-aware app uses location (via a potential combination of GPS, mobile connectivity, wifi and/or bluetooth beacons) to automatically alert the user to relevant digital content (text, images, audio, video) within the proximity of a device. It will also tell you how far away you are from other content. This content may refer to a place of interest, an event or a walking trail.
For many years we have been building native apps – designed specifically for iOS and Android devices – on behalf of local authorities, charities and communities. … Read More »