The Canal & River Trust were impressed with the Montgomery Canal Smartphone Trail project we delivered and commissioned us to create a similar one that helps to communicate the heritage of the Burnley canal in a lively and accessible way to visitors.
Working with Audio Trails has been a great experience. Both Dan and Ruth have listened really carefully to us about the type of trail we want to create and who our target audience are. They’ve created for us a bespoke product that is interactive, informative and fun.
Emma Bartlet – Canal Communities Officer, Canal & River Trust.
The 6 kilometre section of the Leeds & Liverpool Canal through Burnley benefits from a strong 3G mobile signal. The use of small interpretation plaques with links to online digital content has enabled visitors to understand the rich heritage of the canal. Each plaque … Read More »
As yet another year draws to a close we take a look back at 2012 and reflect on what progress has been made in digital interpretation.
We began the year with a cold and crisp week in Cornwall walking and planning seven new audio trails for the Cornish World Heritage Site team. The photos we took prompted us to set up several Pinterest boards. Pinterest has been adopted by a growing number of interpreters this year to showcase work, plan exhibitions and garner visitor feedback, which has helped it take its place among the Social Media elite in 2012.
Social Media has been at the heart of the latest version of our ‘Welcome to‘ app software. The modular app engine has been designed to provide a flexible solution for a wide range of clients. We’ve designed a new navigation menu … Read More »
Our latest article for the Association of Heritage Interpretation (AHI) member’s journal looks at how new technology serving the London Olympics is already finding its way into the heritage sector.
Imagine swiping a till with your credit card or mobile phone to make a payment without entering your pin. Imagine no longer, the technology is already here.
This is Near Field Technology (NFC) and London 2012 will be the first Olympic Games to embrace it. NFC allows UK shoppers to make pin-free purchases.
Although, a little slow to take off (just like internet shopping), Barclays, a host of high street retailers and an increasing number of smartphone companies have jumped on the bandwagon too. You’ve probably seen Usain Bolt in the Visa advert? That is contactless payment.
At this year’s London Olympics every sales terminal at the venue will allow “wave and pay” purchases. … Read More »
The Montgomery Canal brings wildlife right into the centre of Welshpool. We devised a smartphone trail on behalf of the Canal & River Trust (formerly British Waterways) to help the whole family make the most of this exciting waterway.
Ten waymark discs, printed with QR codes and embedded with NFC chips (the same technology used for contactless payment), can be found along the 1 mile stretch of canal. Each waymark links to a mobile optimised webpage with fascinating information, images and audio.
The downloadable PDF activity sheet ensures children are also kept entertained.
“Audio Trails worked on our trail, with short timescales imposed by funders. They rose to the challenge and provided more in the way of material than we initially asked for – seeing there was an opportunity to offer an illustrated children’s trail too. The project was handled well and to … Read More »