Tag: qr code
The art of interpreting emotions and challenging subjects
Last month I went to France with my family and during the last week of our holiday we explored the Western Front – the scene of horrific and bloody frontline conflicts during World War 1.
Firstly we went to Verdun. The village of Fleury, or at least its pockmarked remains, were very poignant. During the war it was completely destroyed and the land was made uninhabitable to such an extent that a decision was made not to rebuild it. The area was so contaminated by corpses, explosives and poisonous gas that no farmer could work the land. Today only stones mark the location of each building and the occupation of its owner.
Having headed west to the Somme I was moved by the massive crater we found at La Boiselle (feature image courtesy of Georges Vandenbulke © 2011). A mine had been … Read More »
Burnley Canal Trail
The Canal & River Trust were impressed with the Montgomery Canal Smartphone Trail project we delivered and commissioned us to create a similar one that helps to communicate the heritage of the Burnley canal in a lively and accessible way to visitors.
Working with Audio Trails has been a great experience. Both Dan and Ruth have listened really carefully to us about the type of trail we want to create and who our target audience are. They’ve created for us a bespoke product that is interactive, informative and fun.
Emma Bartlet – Canal Communities Officer, Canal & River Trust.
The 6 kilometre section of the Leeds & Liverpool Canal through Burnley benefits from a strong 3G mobile signal. The use of small interpretation plaques with links to online digital content has enabled visitors to understand the rich heritage of the canal. Each plaque … Read More »
A review of an olympic year for digital interpretation
As yet another year draws to a close we take a look back at 2012 and reflect on what progress has been made in digital interpretation.
Social Media
We began the year with a cold and crisp week in Cornwall walking and planning seven new audio trails for the Cornish World Heritage Site team. The photos we took prompted us to set up several Pinterest boards. Pinterest has been adopted by a growing number of interpreters this year to showcase work, plan exhibitions and garner visitor feedback, which has helped it take its place among the Social Media elite in 2012.
Mobile apps
Social Media has been at the heart of the latest version of our ‘Welcome to‘ app software. The modular app engine has been designed to provide a flexible solution for a wide range of clients. We’ve designed a new navigation menu … Read More »
Montgomery Canal smartphone trail
The Montgomery Canal brings wildlife right into the centre of Welshpool. We devised a smartphone trail on behalf of the Canal & River Trust (formerly British Waterways) to help the whole family make the most of this exciting waterway.
Ten waymark discs, printed with QR codes and embedded with NFC chips (the same technology used for contactless payment), can be found along the 1 mile stretch of canal. Each waymark links to a mobile optimised webpage with fascinating information, images and audio.
The downloadable PDF activity sheet ensures children are also kept entertained.
canalrivertrust.org.uk/montgomery-canal-trail
“Audio Trails worked on our trail, with short timescales imposed by funders. They rose to the challenge and provided more in the way of material than we initially asked for – seeing there was an opportunity to offer an illustrated children’s trail too. The project was handled well and to … Read More »
Lagan Valley QR code audio trail
Our first project in Northern Ireland – The Lagan Valley Regional Park Heritage Audio Trail – takes you on a journey among local heritage and wildlife within the heart of Belfast and Lisburn. Following the Lagan towpath this 11 mile stretch of shared pathway follows the route of the Lagan Navigation which is made up of sections of man-made canal and the River Lagan.
The trail takes you back to when the horse drawn barges slowly travelled up and down the Lagan with their cargoes. Hear the stories of a time when the Lagan Navigation was a busy thoroughfare and the canal folk lived and worked along its banks.
Along the Canal towpath you will find 35 numbered audio trail markers. Each one displays a QR code that when scanned with a Smartphone sends an audio file direct to your phone. Each one … Read More »
