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The art of interpreting emotions and challenging subjects

Posted on September 25th, by admin in Tales and musings. No Comments

Last month I went to France with my family and during the last week of our holiday we explored the Western Front – the scene of horrific and bloody frontline conflicts during World War 1.

Firstly we went to Verdun. The village of Fleury, or at least its pockmarked remains, were very poignant. During the war it was completely destroyed and the land was made uninhabitable to such an extent that a decision was made not to rebuild it. The area was so contaminated by corpses, explosives and poisonous gas that no farmer could work the land. Today only stones mark the location of each building and the occupation of its owner.

Having headed west to the Somme I was moved by the massive crater we found at La Boiselle (feature image courtesy of Georges Vandenbulke © 2011). A mine had been … Read More »



Burnley Canal Trail

Posted on September 18th, by admin in Activities, Case Study, Education, QR/NFC, Tales and musings, website. No Comments

The Canal & River Trust were impressed with the Montgomery Canal Smartphone Trail project we delivered and commissioned us to create a similar one that helps to communicate the heritage of the Burnley canal in a lively and accessible way to visitors.

Working with Audio Trails has been a great experience. Both Dan and Ruth have listened really carefully to us about the type of trail we want to create and who our target audience are. They’ve created for us a bespoke product that is interactive, informative and fun.

Emma Bartlet – Canal Communities Officer, Canal & River Trust.

The 6 kilometre section of the Leeds & Liverpool Canal through Burnley benefits from a strong 3G mobile signal. The use of small interpretation plaques with links to online digital content has enabled visitors to understand the rich heritage of the canal. Each plaque … Read More »


Montgomery Canal smartphone trail

Posted on July 14th, by admin in Activities, Case Study, QR/NFC, website. No Comments

The Montgomery Canal brings wildlife right into the centre of Welshpool. We devised a smartphone trail on behalf of the Canal & River Trust (formerly British Waterways) to help the whole family make the most of this exciting waterway.

Ten waymark discs, printed with QR codes and embedded with NFC chips (the same technology used for contactless payment), can be found along the 1 mile stretch of canal. Each waymark links to a mobile optimised webpage with fascinating information, images and audio.

The downloadable PDF activity sheet ensures children are also kept entertained.

canalrivertrust.org.uk/montgomery-canal-trail

“Audio Trails worked  on our trail, with short timescales imposed by funders. They rose to the challenge and provided more in the way of material than we initially asked for – seeing there was an opportunity to offer an illustrated children’s trail too. The project was handled well and to … Read More »



Welcome to Clay Cross

Posted on January 16th, by admin in Audio Trails, Bluetooth, Case Study, Heritage apps, QR/NFC. No Comments

‘Welcome to Clay Cross’ brings the past to life.

As part of the regeneration scheme in Clay Cross we were commissioned to produce an audio trail that reveals the fascinating story of the town, told by local residents. We also worked with sculptor Peter Maris to interpret his sculptures depicting the history of the town.

The Clay Cross Audio Trail

Over-sized pepper pots and soap wrappers have played their part in shaping Clay Cross. This audio trail tells that story through 16 local residents who have seen their fair share of change over the years. During this 2 mile trail you will visit the town’s three former picture houses, the colliery rows and the rock from which the town takes its name, plus much more.

Some of the interviews were recorded as part of this project in 2010 and others date to the last century when … Read More »